Evolutionary re-branding of a property fund company. The challenge was to keep the "iconic" pivoting letter "o" and convey it in a more contemporary and visually appealing way. A newly developed visual language was created with the new symbol in mind, to further expand the presence of the brand.
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/548d8e18-6c85-4293-a53c-b0197ee2205b_rw_1920.jpg?h=ec3d3803a2852a356de7b35499534c58)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/11f7a6e9-fe28-414f-b182-60f5cfe7bf86_rw_1920.jpg?h=8786574c95d7de6a6b43c50f11d9765f)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/17d8b519-2d5e-40f0-99cf-f97b5abfc9a0_rw_1920.jpg?h=84f0cf14597f6db3fc478f936b70393a)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/e738a51d-a3a1-4b2c-8475-49ffda3d7fcb_rw_1920.jpg?h=ba6c60c74b90176a339e9f46fe4740fe)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/158af037-8b43-4e02-ab91-ee9617b70502_rw_1920.jpg?h=b703181e04119bbe3a2aabb8281e582e)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/2704c1b6-499a-4ad8-b044-9cc513fb0b36_rw_1920.jpg?h=601acb0d84bc937813fa71ce6d487a8f)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/39c2f835-5f1d-4d6c-838f-84cc72b97534_rw_1920.jpg?h=744da8d59115ab903b27f0d48e7babf4)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/922656d9-da5d-45f2-bdb4-ec9f32c85d99_rw_1920.jpg?h=246f2ad4a142fc9b82423935666c7aed)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/f5d57982-67a4-4c0f-9902-b3ff39a4fef2_rw_1920.jpg?h=690e17bf0254f5e1f976f8732d02ac41)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/8399a32a-dbcf-47eb-aca5-2871782c489b_rw_1920.jpg?h=bf4fd0af1a1834426f67900cffc21801)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/edb160ca-27fe-4de5-bc8a-f781dfa5c888_rw_1920.jpg?h=82c971767b7f67bdb89d9f8268001ef4)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/995520cc-205a-4ae8-8424-6d0a61298f76_rw_1920.jpg?h=fa44ff04bfbdb040e0dbb25d54a4c62d)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/6a84fd97-231b-44c1-9bf9-a65bb75a2852_rw_1920.jpg?h=0ce84d4b7591371c09b14d9049a09ffc)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/4a821727-f474-48fb-a23d-0f0eb88c5bb6_rw_1920.jpg?h=8e898cfe7dd4e84da1d52ad96e61977d)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/8e01706a-bc96-4d8c-9ec7-868ffc1b218f_rw_1920.jpg?h=b7c59c26766975c8f70df6b01a73e1e0)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/da466adc-6ae0-4c2d-a326-f1ad5b8d1523_rw_1920.jpg?h=e3a18e8772d7cf240d8768840f230dc5)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/731d09b3-9203-4163-8dc2-f3dda7dfb3dc_rw_1920.jpg?h=5e5ba7f5b77be9b7234b6a539b5fa729)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/15cb3b91-f757-4e65-b2fe-ca1fbc9ace89_rw_1920.jpg?h=e39950d5c1db69ad1b514c50030aea3a)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/265a1281-e532-49be-b960-e3be387cb813_rw_1920.jpg?h=8439f72706f2ec0cedab1d805452e482)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/cbb38ea0-3c9c-47e8-bfa7-957c403b9b11_rw_1920.jpg?h=d61ca290b459b03e9b3eafab55b51350)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/835dc708-4504-4d39-942f-1080de94e427_rw_1920.jpg?h=3cb46cc9283e5979f6e60f2e20f01cf9)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/4fd3d3dc-2ca5-47b8-ac3f-4455a831f926_rw_1920.jpg?h=7a8249d593e6b6702af24fd5fd2afad0)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/729e0539-5c15-46ed-a6f5-5a92acdcb466_rw_1920.jpg?h=ae25724dff7c0b0810b0dd6f857f8364)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/0cc43619-dd6b-4b98-9c62-bbc4da7cf2e0_rw_1920.jpg?h=90ccaf942878b2636ca139382138a754)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/b005fe0f-2ffc-4de9-9220-f53092797086_rw_1920.jpg?h=d2cf50c14b8bd109d1c023fe58e17c74)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/94f48ccd-fde0-49a5-804b-48e32ab84486_rw_1920.jpg?h=d2a4b3ddeb9909f831255268a9a54ba9)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/b707c688-3fc8-477b-ab32-960f9711c656_rw_1920.jpg?h=a321548270af36393948652c13614f23)
![](https://cdn.myportfolio.com/9428431b3edad3613734b0a1d7398929/6eaeb580-9c1e-4286-82b6-d75adc32bc8b_rw_1920.jpg?h=c5202c57672e56c3b9916d5f740d33a6)