City of Pula
The city of Pula Croatia was up for a re-brand. The project involved a major overhaul of all the tourist and admin materials. It was history as it was the first city in Croatia to do so and one of the few in the world to undertake such a bold and brave undertaking. The new look was as effective visually as it was strategically, the number of visitors increased, their service improved and the city brand of Pula is now locally instantly recognisable. The Logomark was designed by Igor Stanisljevic of Parabureau studio, I have been involved with the art direction of the project rollout some of which include, city websites, intranet website, iconography, tourist guides, brochures, souvenirs, bags and apparel.
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